We remain guided by the timeless values and teachings of the Qur’an and the prophetic example (Sunnah), most specifically:
Sincerity – In responding to poverty and suffering, our efforts are driven by sincerity to Allah and the need to fulfil our obligations to humanity.
Excellence – Our actions in tackling poverty is marked by excellence in our operations and the conduct through which we help the deserving people we serve.
Compassion – We believe the protection and well-being of every life is of paramount importance.
Social Justice – Our work is founded on enabling women and institutions to fulfill the rights of the poor and vulnerable. We work to empower the dispossessed towards realizing their God-given human potential and develop their capabilities and resources.
Custodianship – We uphold our duty of custodianship over Earth and its resources, and the trust people place in us as a humanitarian and development practitioner to be transparent and accountable.